Orchestrating Success: Improve Control of the Business with Sales Operations Planning (Oliver Wight Library)
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Language: English
Published by Wiley, 1989
- Hardcover
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- Title
- Orchestrating Success: Improve Control of the Business with Sales Operations Planning (Oliver Wight Library)
- Author
- Ling, Richard C.
- Publisher
- Wiley
- Publication year
- 1989
- Condition
- very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471132276
- ISBN 13
- 9780471132271
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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About the Author
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
"About the title" may belong to another edition of this title.
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