Orchestrating Success

Walter E. Goddard, Richard C. Ling

ISBN 10: 0471132276 / ISBN 13: 9780471132271

Published by John Wiley and Sons Inc, US, 1992

About this Item

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Seller Inventory # LU-9780471132271

Bibliographic Details

• Title: Orchestrating Success
• Publisher: John Wiley and Sons Inc, US
• Publication Date: 1992
• Language: English
• ISBN 10: 0471132276
• ISBN 13: 9780471132271
• Binding: Hardback
• Condition: New
• Weight: 240 grams

About this title

Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.