Origin effects and their strategic implications. Consumer behavior in the Japanese market.

Schmidt, Arne C.:

ISBN 10: 3865687954 / ISBN 13: 9783865687951

Published by Petersberg, Kr Fulda : Michael Imhof Verlag, 2012

About this Item

256 S. Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in todays Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success. ISBN 9783865687951 Sprache: Englisch Gewicht in Gramm: 523.

Seller Inventory # 996889

Bibliographic Details

• Title: Origin effects and their strategic implications. Consumer behavior in the Japanese market.
• Publisher: Petersberg, Kr Fulda : Michael Imhof Verlag
• Publication Date: 2012
• Language: English
• ISBN 10: 3865687954
• ISBN 13: 9783865687951
• Binding: Originalbroschur.
• Condition: Sehr gut
• Weight: 523 grams
• Seller catalogs:
  • Japan

About this title

Synopsis

Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyzes consumer attitudes, risk assumptions, and in-group versus out-group rationales that can influence success in today’s Japanese retail market. The research also focuses on how Japanese retail banking customers use country of origin information revealing new findings that challenge traditionally held beliefs and can help firms use origin cues as a comparative advantage to achieve greater success.

About the Author

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.