Out of Context: A Creative Approach to Strategic Management

Cynthia Wagner Weick

ISBN 10: 0324274122 / ISBN 13: 9780324274127

Published by South-Western College Pub February 2004, 2004

About this Item

Seller Inventory # 214760

Bibliographic Details

• Title: Out of Context: A Creative Approach to Strategic Management
• Publisher: South-Western College Pub February 2004
• Publication Date: 2004
• Language: English
• ISBN 10: 0324274122
• ISBN 13: 9780324274127
• Binding: Trade Paperback
• Condition: Very Good
• Seller catalogs:
  • Business

About this title

Synopsis

Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines-sports, science, philosophy, art, and military history-with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson.

About the Author

Dr. Cynthia Wagner Weick is Professor of Management at University of the Pacific, in Stockton, California, where she has been a faculty member for over twelve years. She has academic training and industry experience in both business administration and the biological sciences, and has held positions in strategic planning and technology management at Pioneer Hi-Bred International, the United Nations Development Program, and Battelle Columbus Laboratories. She earned her doctorate at the Wharton School, University of Pennsylvania, and her M.S. and B.S. at the Ohio State University.