Title: Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information
Publisher: Sourcebooks Inc
Publication Date: 1990
Language: English
ISBN 10: 0942061063
ISBN 13: 9780942061062
Binding: hardcover
Condition: New
Weight: 28 ounces

About this title

Synopsis

Provides advice for businesses on finding and using legal, publicly available competitive information on other firms in the industry

From Library Journal

McGonagle and Vella, authors of Incorporating (AMACOM, 1984), have written another excellent business book; this one will help any businessperson understand the marketplace and the competition. Readers will learn what competitive intelligence (CI) is, from what sources it is available, and why CI is important to improving any business. The book is well organized and leads the business researcher through the process of finding information about competitors and using it ethically. New and little-used information sources such as online databases, Internal Revenue Service data, and state and local government agencies are covered. Recommended for comprehensive business collections.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.

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