An expert in the field of performance enhancement refutes traditional wisdom to present his own innovative and unconventional approach that emphasizes such concepts as "Definitely Put All Your Eggs in One Basket," "Think Like a Squirrel," and "Butterflies Are a Good Thing." 30,000 first printing.

About the Author

John Eliot, Ph.D., is a professor of business and psychology at Rice University and director of Rice� s program in Management and Performance Enhancement. In 2000, he cofounded The Milestone Group, which provides perfor- mance consultation and training to business executives, professional athletes, and corporations nationwide.

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