Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

David McNally,Karl Speak

ISBN 10: 1576752720 / ISBN 13: 9781576752722

Published by Berrett-Koehler, 2003

About this Item

148 pages. Brands are typically associated with products and businesses, but David McNal ly and Karl Speak suggest the same concept can be applied to individuals and rel ationships, with powerful results. Be Your Own Brand shows how personal branding.

Seller Inventory # 6128a

Bibliographic Details

• Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
• Publisher: Berrett-Koehler
• Publication Date: 2003
• Language: English
• ISBN 10: 1576752720
• ISBN 13: 9781576752722
• Binding: Paperback
• Condition: Very Good
• Seller catalogs:
  • Business

About this title

Synopsis

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

About the Author

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.