Title: The PDMA ToolBook 1 for New Product Development (Product Development and Management ToolBooks)
Publisher: Wiley
Publication Date: 2002
Language: English
ISBN 10: 0471206113
ISBN 13: 9780471206118
Binding: Hardcover
Condition: new

About this title

Synopsis

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

About the Author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

"About this title" may belong to another edition of this title.

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