This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. Editor(s): Belliveau, Paul; Somermeyer, Stephen; Griffin, Abbie. Series: Product Development and Management Toolbooks. Num Pages: 480 pages, illustrations. BIC Classification: KJMV6; TG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 163 x 28. Weight in Grams: 868. . 2002. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: The PDMA Toolbook for New Product Development 1
Publisher: John Wiley and Sons Ltd
Publication Date: 2002
Language: English
ISBN 10: 0471206113
ISBN 13: 9780471206118
Binding: Hardcover
Condition: New

About this title

Synopsis

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

About the Author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

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