"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--

From the Back Cover

The best competitive advantage in a single volume

Fifteen years after the first edition of this landmark resource, The Packaging Designer's Book of Patterns continues its long tradition as a useful tool in the ever-changing world of packaging design. This Third Edition features more than fifty new patterns and new material on the latest advances in closures.

This unparalleled, hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. This new Third Edition includes:

A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, corrugated cartons, point-of-purchase displays, and more
Patterns that are based on the use of 100% recyclable paper materials
Glue areas on patterns that are clearly indicated with black dots

The Packaging Designer's Book of Patterns, Third Edition is a powerful tool to help packaging designers gain an edge over the competition.

"About this title" may belong to another edition of this title.

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