Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It (Financial Times Management Series)

Bernhardt, Douglas

ISBN 10: 0273601539 / ISBN 13: 9780273601531

Published by Financial Times Management, 1860

About this Item

Used book in very good condition. May have some minor wear. May NOT include discs, or access code or other supplemental material. Ships directly from Amazon and is eligible for Prime or super saver FREE shipping. We ship Monday-Saturday and respond to inquiries within 24 hours.

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Bibliographic Details

• Title: Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It (Financial Times Management Series)
• Publisher: Financial Times Management
• Publication Date: 1860
• Language: English
• ISBN 10: 0273601539
• ISBN 13: 9780273601531
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Competitor Intelligence provides companies with a powerful strategic tool to help create, build and sustain a competitive advantage.
Perfectly Legal Competitor Intelligence clearly explains how to use competitor intelligence to your best advantage and how and where to get hold of it.
It covers the full range of potential sources of information and collection techniques; ways of protecting your own company's secrets; organisational issues; competitive benchmarking; the key role competitive intelligence plays in the strategic management process; and examples of competitor intelligence carried out by firms throughout Europe.
This book is an essential guide to finding out what your competitors can and will do.