Synopsis
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.
Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.
When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.
About the Author
Robert Glazer is the founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs. Robert is also the co-founder and Chairman of BrandCycle and the author of the inspirational blog, Friday Forward (http: //www.fridayfwd.com/). His passion for sharing his experiences and expertise in internet marketing, affiliate marketing, and marketing strategy has made him a sought-after speaker across the globe. He is respected for his ability to explain the oft-misunderstood world of affiliate marketing, where it is headed, and why the affiliate model is such an important part of a growing company's business. In addition to writing the globally best-selling book, "Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing," Robert is a regular contributor to numerous outlets, including Entrepreneur, Fast Co, Huffington Post, Success, and Forbes, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal "40 under 40" award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Robert also highly values giving back. He has participated in the Rodman Ride for Kids for over twelve years, raising almost $100,000 and founded the Fifth Night charitable event with his family. He is the past president of the Boston Chapter of Entrepreneur's Organization (EO) and currently serves as its regional area director and champions several leadership development programs. He formerly served on the board of the Performance Marketing Association and the board of Big Brothers Big Sisters of Massachusetts Bay. In his spare time, Robert is an avid skier, traveler, biker and serial home renovator. You can learn more about Robert at http: //www.robertsglazer.com
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