Perspectives in Communication Studies : Festschrift in Honor of Prof. Dr. Ayseli Usluata. Ayse Binay Kurultay, Burcu Sabuncuoglu

Binay Kurultay, Ayse (Verfasser) und Burcu (Verfasser) Sabuncuoglu:

ISBN 10: 3631675321 / ISBN 13: 9783631675328

Published by Frankfurt am Main : Lang, Peter Frankfurt Erscheinungstermin: August 2017., 2017

About this Item

190 Seiten : 18 Illustrationen ; 21 cm x 14.8 cm, 350 g Tadelloses Exemplar. - Contents -- Ay?e Binay Kurultay & Burcu Sabuncuo?lu Peksevgen -- Introduction 9 -- Personal Tributes -- Carol Roever -- A Professional Tribute to Professor Dr Ayseli Usluata15 -- Derin Bilgili & Assoc Prof Dr Ata Bilgili -- The Lady Who Taught Us The Meaning of Ethics19 -- Muzaffer Bilgili -- Karlar Prensesi21 -- Bedrettin Dalan -- Sempatik ve S?cak Bir ?leti?im Simgesi 23 -- Prof Dr Carol Roever & Prof Dr Jim Roever -- A Personal Tribute to Professor Dr Ayseli Usluata25 -- Bedri Selimhocao?lu -- Ayseli Usluata ile Bo?aziçi de, Yeditepe de Mutluluk, -- Ya?ama Sevinci Dolu 27 -- Mario Levi -- Bir S?rda? Kazanmak 29 -- Ay?e ?ipal U?ur -- Güler Yüzlü Kahraman?m 31 -- Academic Articles -- Melissa A Barrett & Geraldine E Hynes -- The Little Creamery that Could: Weathering a Crisis and -- Maintaining Brand Loyalty35 -- Nedret Kuran -- The Role of Translation as an EfFective Means of Communication -- in the Nation-Building Process of a Country: The Case of Turkey in -- the Early Years of the Republic (1920-1940s) 47 -- Yusuf Devran -- Alternative Approach to Media Education: The Case of Marmara School 59 -- Esra Atilla Bal, Selma Çetinaslan Ar?kan & Sezer Cihan Çal??kan -- Personality, Values and Career Concerns as the Employee Related -- Antecedents of Influence/Political Tactics in Organizations 75 -- Jan Sanem Julary Candan Çelik Eimer & Paul Eimer -- (Re)presenting Gender in Childrens Television Commercials 93 -- Ay?e Binay Kurultay -- Something Old Something New: Storytelling in -- Digital Advocacy Campaigns109 -- Burcu Sabuncuo?lu Peksevgen -- Political Cartoons Symbolic Lynching Power 121 -- Gözde Dalan Polat -- Digitalization of Communication Patterns in Everyday Life 135 -- Süheyla Nil Mustafa -- Organizational Culture of The Ottoman Police147 -- E Sahra Öztürk -- Happiness Theme in Advertising Messages: An Investigation of ETI Jingle 161 -- Opinion Pieces -- Ebru Nurluo?lu -- The Happiness Mindset vs The Unhappiness Mindset 175 -- Tu?rul Tanyol -- Gluck ve 18 Yüzy?l Ayd?nlanma Ça?? Müzi?i 181 ISBN 9783631675328 Sprache: Englisch Gewicht in Gramm: 347.

Seller Inventory # 1086091

Bibliographic Details

• Title: Perspectives in Communication Studies : Festschrift in Honor of Prof. Dr. Ayseli Usluata. Ayse Binay Kurultay, Burcu Sabuncuoglu
• Publisher: Frankfurt am Main : Lang, Peter Frankfurt Erscheinungstermin: August 2017.
• Publication Date: 2017
• Language: English
• ISBN 10: 3631675321
• ISBN 13: 9783631675328
• Binding: Festeinband
• Edition: neue Ausgabe.
• Condition: Sehr gut
• Weight: 347 grams
• Seller catalogs:
  • Soziologie

About this title

Synopsis

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.