Persuasive Communication, Second Edition
James B. Stiff,Paul A. Mongeau
Language: English
Published by The Guilford Press, 2002
- Softcover
- Used
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- Title
- Persuasive Communication, Second Edition
- Author
- James B. Stiff,Paul A. Mongeau
- Publisher
- The Guilford Press
- Publication year
- 2002
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1572307021
- ISBN 13
- 9781572307025
- Edition
- 2nd Edition
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
"Synopsis" may belong to another edition of this title.
About the Author
Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.
"About the title" may belong to another edition of this title.
HPB-Diamond
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