Pictorial Metaphor in Advertising
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Language: English
Published by Routledge, 1998
- Softcover
- New

Softcover
Condition: New
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Seller Inventory # 0415186765
- Title
- Pictorial Metaphor in Advertising
- Author
- Forceville, Charles
- Publisher
- Routledge
- Publication year
- 1998
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415186765
- ISBN 13
- 9780415186766
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
"Synopsis" may belong to another edition of this title.
About the Author
Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.
"About the title" may belong to another edition of this title.
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