Pictorial Metaphor in Advertising

Forceville, Charles

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ISBN 10: 0415186765 ISBN 13: 9780415186766

Published by Routledge, 1998

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title: Pictorial Metaphor in Advertising
Publisher: Routledge
Publication Date: 1998
Language: English
ISBN 10: 0415186765
ISBN 13: 9780415186766
Binding: Soft cover
Condition: Very good

About this title

Synopsis

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

About the Author

Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.

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