Pitching Ideas: Make People Fall in Love with your Ideas

You have another fantastic idea! But can you get the support needed to make it real?

Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill.

In this book you'll learn how to get buy-in from others, and discover more about how to:
- Define the goal you want to reach.
- Grab the core of the idea you have.
- Understand who you need to convince to reach your goal.
- Prepare yourself for the pitch.
- Deliver the pitch.

Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you!

Jeroen van Geel is Co-Founder of Beam Labs, inc. and partner / creative director at Oak & Morrow. On a daily basis, he manages complexity and creates fulfilling interactions between people and devices, systems and processes. His specialties are design strategy, service design, interaction design, agile.