Planning the Corporate Reputation
Language: English
Published by Taylor & Francis Ltd, 2014
Series: Book 5 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 384.05
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Add to basketItem description from seller
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan. Series: Routledge Library Editions: Marketing. Num Pages: 204 pages. BIC Classification: KJS; KJU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 430. . 2014. Hardback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138790834
- Title
- Planning the Corporate Reputation
- Author
- Markham, Vic
- Publisher
- Taylor & Francis Ltd
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138790834
- ISBN 13
- 9781138790834
- Series
- Book 5 of 28: Routledge Library Editions: Marketing
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
"Synopsis" may belong to another edition of this title.
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"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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