Title: Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 1138994979
ISBN 13: 9781138994973
Binding: Soft cover
Condition: New

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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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Multivolume collection by leading authors in the field

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