Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2015
Series: Book 5 of 28 - Routledge Library Editions: Marketing
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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- Title
- Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)
- Author
- Markham, Vic
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138994979
- ISBN 13
- 9781138994973
- Series
- Book 5 of 28: Routledge Library Editions: Marketing
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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Multivolume collection by leading authors in the field
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California Books
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