Points for Profit: The Essential Guide to Practice Success for Acupuncturists

If you are starting a practice for the first time or your existing practice needs a kick-start, this is the book/website package you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text. The companion website alone is worth the price. This book and website include: * Advice and stories from real practitioners all over North America * Scores of pages of down-loadable forms, letters, work-sheets, and templates on the website so you don't hae to invent them yourself * Condensed "points to ponder" at the end of each chapter * Hundreds of resources, websites, and tips to make your professional life easy * Many effective marketing ideas

The three authors are, in order, a marketing specialist, a successful practitioner, and an acupuncture practice management teacher with special knowledge of the insurance industry. Between them, they have over 40 years of experience in the business of acupuncture.