Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Language: English
Published by Rowman & Littlefield, 2023
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781538171431_new
- Title
- Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
- Author
- Jr., Robert E. Denton; Voth, Ben; Trent, Judith S.; Friedenberg, Robert V.
- Publisher
- Rowman & Littlefield
- Publication year
- 2023
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1538171430
- ISBN 13
- 9781538171431
- Item weight
- 1,163 grams
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
"Synopsis" may belong to another edition of this title.
About the Author
Robert V. Friedenberg is Professor Emeritus of Communication at Miami (Ohio) University, USA. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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