Title: Polling Matters : Why Leaders Must Listen to the Wisdom of the People
Publisher: Grand Central Publishing
Publication Date: 2004
Language: English
ISBN 10: 0446530646
ISBN 13: 9780446530644
Binding: Hardcover
Condition: As New

About this title

Synopsis

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

About the Author

Frank Newport lives in Pennington, New Jersey.

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