The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work

Basadur, Min

ISBN 10: 0273613626 / ISBN 13: 9780273613626

Published by Financial Times Management, 1995

About this Item

Seller Inventory # E-9780273613626-6-2

Bibliographic Details

• Title: The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work
• Publisher: Financial Times Management
• Publication Date: 1995
• Language: English
• ISBN 10: 0273613626
• ISBN 13: 9780273613626
• Binding: Hardcover
• Condition: Very good

About this title

Synopsis

Outlining a framework for releasing creativity and innovation in individuals and organizations, a guide to making innovation a way of life offers a thinking technology based on the Simplex process developed and tested by the author in major international corporations. IP.

About the Author

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.