Title: The Power of Innovation: How to make innovation a way of life and put creative solutions to work
Publisher: Financial Times Management
Publication Date: 1995
Language: English
ISBN 10: 0273613626
ISBN 13: 9780273613626
Binding: Paperback
Condition: Very Good
Weight: 671 grams

About this title

Synopsis

Outlining a framework for releasing creativity and innovation in individuals and organizations, a guide to making innovation a way of life offers a thinking technology based on the Simplex process developed and tested by the author in major international corporations. IP.

About the Author

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

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