The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

Brooks, Roger L.

ISBN 10: 1599183935 / ISBN 13: 9781599183930

Published by Entrepreneur Pr, 2010

About this Item

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Seller Inventory # 260902006

Bibliographic Details

• Title: The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
• Publisher: Entrepreneur Pr
• Publication Date: 2010
• Language: English
• ISBN 10: 1599183935
• ISBN 13: 9781599183930
• Binding: hardcover
• Condition: As New
• Weight: 11 ounces

About this title

Synopsis

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps

Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty.

In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

About the Author

Author Profile
Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam's Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services. A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News and CSP Magazine, as well as publisher of weekly ezine Everywhere Loyalty, subscribed to by more than 10,000 business executives.