Title: The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
Publisher: John Wiley & Sons Inc
Publication Date: 1998
Language: English
ISBN 10: 0787909467
ISBN 13: 9780787909468
Binding: Paperback / softback
Condition: New
Weight: 420 grams

About this title

Synopsis

Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

About the Author

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.

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