The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Conlon, John K.,Giovagnoli, Melissa

ISBN 10: 0787909467 / ISBN 13: 9780787909468

Published by Jossey-Bass, 1998

About this Item

Seller Inventory # mon0003585715

Bibliographic Details

• Title: The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
• Publisher: Jossey-Bass
• Publication Date: 1998
• Language: English
• ISBN 10: 0787909467
• ISBN 13: 9780787909468
• Binding: paperback
• Condition: Good

About this title

Synopsis

Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

About the Author

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.