The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Leadership Series)
Language: English
Published by Jossey-Bass, 1998
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- Title
- The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities (Jossey-Bass Leadership Series)
- Author
- Conlon, John K.
- Publisher
- Jossey-Bass
- Publication year
- 1998
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0787909467
- ISBN 13
- 9780787909468
Tap the Power of Alliance Networks
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
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About the Author
John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.
"About the title" may belong to another edition of this title.
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