The Power of Two. How Companies of All Sizes Can Build Profitable and Productive Alliances.

John K. Conlon

ISBN 10: 0787909467 / ISBN 13: 9780787909468

Published by John Wiley & Sons Inc, 1998

About this Item

This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations, with other companies. It shows why companies should start building alliances in order to survive. Num Pages: 208 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 248 x 160 x 19. Weight in Grams: 390. . 1998. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780787909468

Bibliographic Details

• Title: The Power of Two. How Companies of All Sizes Can Build Profitable and Productive Alliances.
• Publisher: John Wiley & Sons Inc
• Publication Date: 1998
• Language: English
• ISBN 10: 0787909467
• ISBN 13: 9780787909468
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

About the Author

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.