A Practical Guide to Behavioral Research

Sommer, Robert; Sommer, Barbara B.

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ISBN 10: 0195039785 ISBN 13: 9780195039788

Published by Oxford University Press, Incorporated, New York, NY, U.S.A., 1986

Language: English

Condition: Used - Good Soft cover

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Publisher: Oxford University Press, 1986, Good, Soft Cover, ISBN: 0-19-503978-5.

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Bibliographic Details

Title

A Practical Guide to Behavioral Research

Publisher

Oxford University Press, Incorporated, New York, NY, U.S.A.

Publication Date

1986

Language

English

ISBN 10

0195039785

ISBN 13

9780195039788

Binding

Soft cover

Edition

2nd Edition

Condition

Good

Book Type

Book

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About this title

Synopsis

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

About the Author

Robert Sommer is at University of California, Davis.

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