Title: A Practical Guide to Behavioral Research: Tools and Techniques Sommer, Robert; Sommer, Barbara B.
Publisher: Oxford University Press
Publication Date: 1986
Language: English
ISBN 10: 0195039785
ISBN 13: 9780195039788
Binding: Paperback
Edition: 2nd Edition
Condition: New
Weight: 15 ounces

About this title

Synopsis

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

About the Author

Robert Sommer is at University of California, Davis.

"About this title" may belong to another edition of this title.

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