A Practical Guide to Behavioral Research: Tools and Techniques

Robert; Sommer Barbara B. Sommer

ISBN 10: 0195039785 / ISBN 13: 9780195039788

Published by Oxford University Press, 1986

About this Item

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Bibliographic Details

• Title: A Practical Guide to Behavioral Research: Tools and Techniques
• Publisher: Oxford University Press
• Publication Date: 1986
• Language: English
• ISBN 10: 0195039785
• ISBN 13: 9780195039788
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

About the Author

Robert Sommer is at University of California, Davis.