Practical Guide to Comparative Advertising

Language: English

Published by Academic Press, 2018

0128054719 / 9780128054710

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.

Seller Inventory # 9780128054710

Title
Practical Guide to Comparative Advertising
Author
Ruth M. Corbin
Publisher
Academic Press
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0128054719
ISBN 13
9780128054710
Item weight
322 grams
Dimensions
229x152x9 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.42US$ 26.42
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BuchWeltWeit Ludwig Meier e.K.

Germany