Ruth M Corbin (10 results)

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Taschenbuch. Condition: Neu. Practical Guide to Comparative Advertising | Dare to Compare | Ruth M. Corbin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Academic Press | EAN 9780128054710 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu.…

Condition: New. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an auth.

Magazine. 32p., including covers, 5.5x8.5 inches, very good digest size magazine in stapled pictorial wraps. Cover story: "Is Your Child Homosexual?" Also: "Mission San Juan Capistrano". One, Inc., which took its name from Thomas Carlyle's statement that "A mystic bond of brotherhood makes all men one," was founded in LA in 1952 as a homophile organization with connections to the Mattachine Society. As the first pro-gay journal of its kind, it serves as an important source for pre-Stonewall homophile studies. In 1954 the US Post Office declared it obscene, leading to a four-year legal battle (chronicled in its pages) that concluded with a favorable decision as part of Roth vs. United States. Aside from its articles covering topics ranging from the Beatniks and Gay marriage to homosexuality and national security, One Magazine also featured poetry and short fiction by numerous prominent authors.…

PF. Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.…