Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: A Practical Guide to Integrated Marketing Communications (Marketing in Action)
Publisher: Kogan Page Ltd
Publication Date: 1998
Language: English
ISBN 10: 0749415207
ISBN 13: 9780749415204
Binding: Soft cover
Condition: Good

About this title

Synopsis

The successful integration of all aspects of marketing communications is essential if you are to get the most out of the inevitable budget restrictions. This book shows you, in a practical manner, how to:

Plan for an integrated approach

Develop the overall strategy

Shape individual campaigns

Select the right techniques

Assemble the plan

Resource the activity.

About the Author

Tom Brannan is a leading thinker and practitioner in communications. he has marketed and sold worldwide in his work with companies such as Black & Decker, Unilever, ICI and Reuters. He has written and spoken extensively around the globe on all aspects of marketing. He is a past chairman of the Cartered Institute of Marketing and currently runs his own consultancy in marketing and marketing communications, Rapier Integrated, based in London.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
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