Practical Strategy is for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. A range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested. A website for this book is available at www.booksites.net/coyle.

About the Authors

Geoff Coyle is Visiting Professor of Strategic Analysis at the School of Management at the University of Bath.

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.

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