Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Struhl, Steven

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ISBN 10: 0749474017 ISBN 13: 9780749474010

Published by Kogan Page, 2015

Language: English

Used Condition: Like New Soft cover

From dsmbooks, Liverpool, United Kingdom

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Bibliographic Details

Title: Practical Text Analytics: Interpreting Text ...

Publisher: Kogan Page

Publication Date: 2015

Binding: Paperback

Condition: Like New

Book Type: book

About this title

Synopsis:

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process...

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