Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Struhl, Dr Steven

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ISBN 10: 0749474017 ISBN 13: 9780749474010

Published by Kogan Page, 2015

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title: Practical Text Analytics: Interpreting Text ...

Publisher: Kogan Page

Publication Date: 2015

Binding: Soft cover

Condition: Good

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Synopsis:

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case...

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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Struhl, Dr Steven

Used - Soft cover

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