The Practitioner's Guide to Product Management
General Assembly; Busuttil, Jock
Language: English
Published by Grand Central Publishing, 2015
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - As new
US$ 9.96
Quantity: 1 available
Add to basketItem description from seller
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1455548561I2N00
- Title
- The Practitioner's Guide to Product Management
- Author
- General Assembly; Busuttil, Jock
- Publisher
- Grand Central Publishing
- Publication year
- 2015
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1455548561
- ISBN 13
- 9781455548569
- Item weight
- 0.78 pounds
Product management is the art, science and skill of bringing a successful product to life. Jock Busuttil takes you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.
5 THINGS YOU'LL LEARN FROM THE BOOK
How to find balance - uncover the blend of social, commercial, and technical skills a successful product manager needs
How to read minds - learn to distinguish between what your users think they want and what they really need
How to influence stakeholders - understand the soft skills you need to influence your managers and to lead your product delivery team
How to experiment - discover how to give your products the best chance of success through continual learning
How to find time - acquire the time management skills you need to work effectively and still have a life outside work
"Synopsis" may belong to another edition of this title.
About the Author
In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK's Ministry of Justice and Government Digital Service (GDS).
Jock holds a master's degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner's Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.
He writes the blog I Manage Products (imanageproducts.com) and weekly PRODUCTHEAD newsletter (producthead.news). You can find him on Twitter (@jockbu) and LinkedIn (linkedin.com/in/jbusuttil).
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
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