Title: Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Publisher: Mcgraw-Hill College
Publication Date: 1990
Language: English
ISBN 10: 0070427828
ISBN 13: 9780070427822
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

About the Author

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.

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