Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)

Monroe, Kent B.

ISBN 10: 0070427828 / ISBN 13: 9780070427822

Published by McGraw-Hill College, 1990

About this Item

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.

Seller Inventory # BSM.RRYI

Bibliographic Details

• Title: Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
• Publisher: McGraw-Hill College
• Publication Date: 1990
• Language: English
• ISBN 10: 0070427828
• ISBN 13: 9780070427822
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

About the Author

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.