Pricing: Making Profitable Decisions

Monroe, Kent B.

ISBN 10: 0071198601 / ISBN 13: 9780071198608

Published by Irwin Professional Pub, 2002

About this Item

Seller Inventory # U9780071198608

Bibliographic Details

• Title: Pricing: Making Profitable Decisions
• Publisher: Irwin Professional Pub
• Publication Date: 2002
• Language: English
• ISBN 10: 0071198601
• ISBN 13: 9780071198608
• Binding: Hardcover
• Edition: 1762248312.
• Condition: Very Good
• Dust Jacket Condition: 47335003
• Signed: 11/4/2025 9:25:12 AM
• Seller catalogs:
  • 1
  • U
  • 9780071198608

About this title

Synopsis

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

About the Author

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.