This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of pricing charts, photographers should be enabled to tailor their pricing to meet any sales situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Chapters include information on the business and economics of photography, cutting-edge negotiation techniques, an introduction to using the price charts, and the specifics of pricing electronic media. A concluding chapter offers a buyer's guide to art directors and editors, explaining what to look for in photographs and how to minimize the risk of any purchase transaction. Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair. Very nice clean, tight copy free of any marks.

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Bibliographic Details

Title

Pricing Photography: The Complete Guide to Assignment & Stock Prices

Publisher

Skyhorse Publishing January 2002

Publication Date

2002

Language

English

ISBN 10

1581152078

ISBN 13

9781581152074

Binding

Trade Paperback

Edition

3rd Edition

Condition

Used - Very Good

Seller catalogs

Photography - Technique

About this title

Synopsis

Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Authors

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

"About this title" may belong to another edition of this title.

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Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

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Hennessey + Ingalls, Inc.
300 S. Santa Fe Ave., Suite M, Los Angeles, CA, 90013, U.S.A.

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