Pricing Photography: The Complete Guide to Assignment & Stock Prices

Michal Heron,David MacTavish

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ISBN 10: 1581152078 ISBN 13: 9781581152074

Published by Allworth Press January 2002, 2002

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title

Pricing Photography: The Complete Guide to Assignment & Stock Prices

Publisher

Allworth Press January 2002

Publication Date

2002

Language

English

ISBN 10

1581152078

ISBN 13

9781581152074

Binding

Trade Paperback

Edition

3rd Edition

Condition

USED Good

Seller catalogs

PHOTO Instructional

About this title

Synopsis

Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Authors

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

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