Pricing Photography: The Complete Guide to Assignment & Stock Prices

Michal Heron,David MacTavish

ISBN 10: 1581152078 / ISBN 13: 9781581152074

Published by Allworth Press, 2002

About this Item

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Bibliographic Details

• Title: Pricing Photography: The Complete Guide to Assignment & Stock Prices
• Publisher: Allworth Press
• Publication Date: 2002
• Language: English
• ISBN 10: 1581152078
• ISBN 13: 9781581152074
• Binding: paperback
• Edition: 3rd Edition
• Condition: Very Good

About this title

Synopsis

Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Authors

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.