Primer of Public Relations Research, Second Edition. This item is unavailable.
Language: English
Published by The Guilford Press, 2010
- Hardcover
- Used

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Condition: Used - Very good
US$ 8.15
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1593855958I4N00
- Title
- Primer of Public Relations Research, Second Edition
- Author
- Don W. Stacks
- Publisher
- The Guilford Press
- Publication year
- 2010
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1593855958
- ISBN 13
- 9781593855956
- Edition
- 2nd Edition
- Item weight
- 1.42 pounds
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
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About the Author
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