A worthy text on broadcast management. The authors focus on three groupscreators, programmer/sellers, and producer/sellersand explain the intricacies of these groups interactions with each other and the networks: Creators sell themselves as talent; producers sell their projects to network programmers; networks sell audiences to advertisers; and then networks resell programs to syndicates. The authors provide detailed examples, including sample scripts and production schedules, and up-to-date annotations. Students can easily make use of the material here; nonstudents may learn some insider relationships. For college libraries. Abraham Z. Bass, Journalism Dept., Northern Illinois Univ., DeKalb
Copyright 1987 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Store Description

Shadow Books sells all manner of second-hand, out of print and rare books; but not popular paperback fiction. If we have a speciality, it is a broad academic one embracing the humanities fields of history, politics, classic literature, art history, media, history of ideas. We pride ourselves on setting our prices - quality for quality - at the low end of the range, on the scrupulous way we describe our books, on the rapidity with which we dispatch orders, and on our prompt and friendly response to customers and their queries.

Visit Seller's Storefront

Seller's business information

Shadow Books
5, St. Giles Terrace, Norwich, NR2 1NS, United Kingdom

Terms of Sale:

I accept payment by cheque in sterling (made out to Shadow Books), by cheque in
euros (made out to Robert Short), via Paypal, by cash, but not by creditcard
direct (only through ABE or Paypal).

Shipping costs are as follows:

United Kingdom �2.00 first book �0.50 each additional book

Europe �3.80 first book �2.50 each additional book

USA/Canada Surface mail �3.80 first book �3.00 each additional book
Air mail �9.00 first book �7.00 each additional book

Rest of World Surface mail �4.00 first book ...

More Information

Shipping Terms:

Orders usually ship within 2 business days. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact
you to let you know extra shipping is required.

Payment Methods
accepted by seller

Check Money Order Cash PayPal

Add to Wants

Items related to Primetime : Network Television Programming

Primetime : Network Television Programming

Blum, Richard A.; Lindheim, Richard D.

Used - Soft cover

Seller's business information