Primetime: Network Television Programming

Blum, Richard A.; Lindheim, Richard D.

ISBN 10: 0240517563 ISBN 13: 9780240517568

Published by Focal Pr, Stoneham, Massachusetts, U.S.A., 1987

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Primetime: Network Television Programming

Publisher

Focal Pr, Stoneham, Massachusetts, U.S.A.

Publication Date

1987

Language

English

ISBN 10

0240517563

ISBN 13

9780240517568

Binding

Soft cover

Condition

Very Good

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About this title

Reviews

A worthy text on broadcast management. The authors focus on three groupscreators, programmer/sellers, and producer/sellersand explain the intricacies of these groups interactions with each other and the networks: Creators sell themselves as talent; producers sell their projects to network programmers; networks sell audiences to advertisers; and then networks resell programs to syndicates. The authors provide detailed examples, including sample scripts and production schedules, and up-to-date annotations. Students can easily make use of the material here; nonstudents may learn some insider relationships. For college libraries. Abraham Z. Bass, Journalism Dept., Northern Illinois Univ., DeKalb
Copyright 1987 Reed Business Information, Inc.

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