Principles of Direct, Database and Digital Marketing

Alan Tapp

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Language: English

Published by Pearson, 2014

0273756508 / 9780273756507

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact What role do information and databases have to play in this system And why do some non-digital means of direct marketing still remain so powerful Alan Tapp s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers.

Seller Inventory # 9780273756507

Title
Principles of Direct, Database and Digital Marketing
Author
Alan Tapp
Publisher
Pearson
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0273756508
ISBN 13
9780273756507
Edition
5th or later Edition
Item weight
1,072 grams
Dimensions
248x191x30 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Item7 to 10 business days5 to 7 business days
First itemUS$ 44.12US$ 50.34
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